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About

We are a business that is passionate about the outdoors, and gear that allows you to explore Mother Nature in comfort and safety.
We own and distribute brands that produce technical gear, designed to work when you need it most. Our brands include First Ascent,
Capestorm and BBB. Each brand is independently managed through the design, production and marketing stages, and then distributed
through our Performance Brands platform. We are focused on ensuring that whatever expedition, adventure, or event you choose
- when you need our gear to perform, it will stand up to the test.