First Ascent enables you to perform at your best in any conditions, through gear that is technically designed and Performance Tested.

Brand Overview

First Ascent is South Africa’s leading specialist outdoor gear manufacturer. We design and manufacture our equipment using a perfect blend of technology, cutting-edge materials and manufacturing techniques, and extreme-tested designs.

Date Founded


Product Categories

Outerwear, Trek Wear, Cycling, Running, Equipment and Accessories

Sales Channels

Retail, Corporate, e-Commerce ( and Events

Social Media


Who would have known that when the first product rolled off our modest production line in 1989, that First Ascent would become the well-known brand it is today. First Ascent had become synonymous with world-class designs and quality.

When you wear a First Ascent garment, the First Ascent logo and lizard represent the enormous heritage that accompanies our brand. So wear it and be proud, we certainly are! Every item of First Ascent gear is made by passionate outdoor fanatics for real people who do real outdoor pursuits.

Worn and used by ordinary people every day, as well as many of South Africa’s leading extremists in some of the most inhospitable places on earth, our products are designed to keep you comfortable under harsh conditions – and perhaps even save your life.