Brand overview

First Ascent is South Africa’s leading specialist outdoor gear and apparel manufacturer. We locally design and manufacture our product using a perfect blend of technology, cutting-edge materials, manufacturing techniques, and performance tested designs.

Date founded


Product Categories

Outerwear, Trek Wear, Cycling, Running, Equipment and Accessories

Sales Channels

Retail, Corporate, e-Commerce ( and Events


Who would have thought that when the first product rolled off our modest production line in 1989, that First Ascent would become the well-known brand it is today? Synonymous with world-class design and quality, First Ascent has been leading the way in the outdoor space for over 3 decades.

When you wear a First Ascent garment, the logo and lizard represent the proudly South African heritage that accompanies our brand. We know all about setting steep goals, challenging ourselves constantly and doing everything we can to make our goals a reality. Our wish is that every customer that wears one of our garments is as proud of this fact as we are.

Every item of First Ascent gear is made by outdoor fanatics for real people who do real outdoor pursuits. In fact, this is so ingrained in our ethos that we couldn't imagine a team that isn't obsessed with every aspect of the outdoors as we are.

Worn and used by ordinary people every day, as well as many of South Africa’s leading extremists in some of the most inhospitable places on earth, our products are designed to keep you comfortable and protected under harsh conditions – which may even include saving your life.

Latest Products

  1. Ladies Vent Cycling Jersey
    As low as R999.00
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