Brand overview

It's simple, we are here to share our passion for the outdoors and inspire you to step outside through a sense of adventure. We aren't defined by an activity or an age group, nor a time of day or type of weather. If it involves getting outdoors and breathing in fresh air, then we are in. Whether it's your next sunrise mission, mountain bike ride or spontaneous road trip, our gear is designed specifically for it, but most importantly, inspired by it.

Date founded


Product Categories

Outerwear, Trek wear, Cycling, Running, Aqua, Equipment and Accessories

Sales Channels

Retail, Corporate, E-Commerce (B2B & B2C) and Events


Having started in a garage in '96, we've grown and have been around long enough to tell a few campfire stories. From the top of Everest to the mountains of the Cape, the wrong turns and early rises. While our journey has taken us on many different paths, one thing has always remained the same; our commitment to making the best outdoor gear.

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