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Our Brands

Established in 1989, First Ascent is South Africa's leading technical outdoor gear manufacturer.
We produce clothing and equipment that is Performance Tested – put through its paces by extreme athletes and explorers – so that when you take on your own personal mountain, you can be rest assured that First Ascent will help to guide you there. Our gear is tried and tested, and for the past 28 years, we have been committed to producing innovative and quality designs that work.
Based in Cape Town, South Africa, Capestorm is a premium brand that designs and manufactures a wide range of specialized technical apparel. The brand is functional and fashionable, ensuring that you look great while you take on the outdoors. Founded in 1996, the brand celebrates South Africa's mountains, oceans and unique landscape, a place of great beauty and freedom, filled with life-changing experiences. It's time to live your adventure with Capestorm.
When you ride you want to do so with a feeling of uninterrupted freedom. You want your mind to be clear. You want to concentrate on nothing but the sensations that only being on your bike can deliver. You don’t want to be thinking about the eyewear that is protecting your eyes from UV rays, worry about the quality of your helmet or wondering whether your brake pads are up to the job when they are wet. At BBB we spend our time worrying about these things so that you don’t have to.