We are a business that is passionate about driving an active and outdoors lifestyle, through designing and manufacturing gear which allows you to perform at your optimum in comfort and style. We own and distribute brands that produce technical apparel and gear, which is designed to perform. Our brands include First Ascent, Capestorm, African Nature and Second Skins.


Each brand is independently managed through the design, production and marketing stages, and distributed through our Performance Brands platform. We are focused on ensuring that whatever activity, adventure or expedition you choose - when you need our gear to perform, it will stand up to the test.

First Ascent Logo
African Nature Logo
Second Skins Logo