Performance Brands is a business focused and passionate about building brands. We design, source and develop products that are specifically manufactured to ensure technical performance in the outdoor and active markets. Our warehouse and distribution facility enables us to offer world-class product through a complete omni-channel marketing and sales approach to a wide range of consumer groups. Our brands include First Ascent, Capestorm, African Nature and Second Skins.

Product Design

All of our products are designed locally in Cape Town with careful thought given to the research and development of each product. Each brand has registered technologies used in the fabrication of garments and equipment, which ensures optimum performance and functionality throughout our product ranges.


More than the clothes we create, Performance Brands is defined by the dedication of its people. We work tirelessly to bring you garments which feature performance tested designs, cutting-edge technology and a perfect blend of the latest materials, ensuring that each garment delivered to you upholds our high-quality mark.


Our warehousing and logistics operations is managed internally by a highly-efficient team of individuals who are meticulous in their work, ensuring that customers receive the highest quality service.


Each of our brands has its foundations firmly set in performance, versatility, functionality and quality. This enables people to live a healthy, active and balanced lifestyle – whether it’s going to the gym, tackling the trails or summiting the highest peak.